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Audio guides in Stary Browar (Old Brewery)
Thursday, 01 December 2011 23:18
Audio guides in Stary Browar (Old Brewery)Stary Browar in Poznań gained audio guides, which will enable tourist to individually visit the architectural nooks of the Center and pieces of art located in them, from the collection of the owner of Stary Browar, Grażyna Kulczyk.

Installations of Rafael Lozano Hemmer, a sculpture by Mr. or photographs by Vanessa Beecroft are only some of the pieces of art, which can be admired in Stary Browar. Such outstanding examples of contemporary world art, rarely shown in Polish museums and galleries, are occasionally made available to the general public during temporary exhibitions. Thus, it is even more gratifying that these and other works from the collection of Grażyna Kulczyk are permanently exhibited in the open space of the Center. Their uniqueness results not only from the high artistic value and rarity, but also from their large format. There are few places in Poland, which can afford the exhibition of works of art with the dimensions of 12 meters to 5.5 meters (as in the case of installation of Piotr Uklański) or weighing over 1.5 ton (as the kinetic sculpture by Choe U – Ram). In order to see them, it is not necessary to buy a ticket or stand in a line to an exhibition – the pieces of art are publicly available, everyone can admire them at each visit in Stary Browar.

Audio guides in Stary Browar (Old Brewery)This is probably another reason for the large number of tourists visiting the building. In response to their needs, a unique solution at the scale of the country has been developed – in the form of an audio guide, which contains information about all the pieces of art which are made permanently available to the public and the most important facts concerning Stary Browar, the artistic activity of Art Stations Foundation, or the complex Blow Up Hall ^50 50, housing a five-star hotel, as well as a bar and a restaurant. The recordings concerning Stary Browar are preceded by a statement by Grażyna Kulczyk, originator and creator of Stary Browar.

To use the audio guide, one should simply come to the Information Point and pay a deposit of PLN 50. Along with the audio guide, each visitor receives a brief instruction manual, and in case of doubts or questions, support is provided by the employees of the information point. The operation of the device is intuitive – one should simply direct it on the receiver located at a work of art, press “start” button and listen to the information on a given artistic object from the headphones. Audio guide enables carrying out an individual tour route and is available in Polish, English and German.

There is still the option of guided tours or receiving a free map (with the indications on the location of works of art and basic information) and visiting the center on your own.

The initiative, precursory on the Polish scale, confirms that Stary Browar fully deserved the Certificate of Polska Organizacja Turystyczna (Polish Tourist Organization), which awarded the center the title “Turystyczny Produkt roku 2011” (“Tourist Product of the year 2011”). The materials were developed in substantive collaboration with Art Stations Foundation by Grażyna Kulczyk, and MOOV More Video is the partner of the project. The project is recommended by Poznańska Lokalna Organizacja Turystyczna (Poznań Local Tourist Organization).

 

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