|Realizacja: Brand New|
|Poznań supports the “Fair trade” movement|
|Monday, 19 December 2011 16:03|
Poznań, as one of the first Polish cities, engaged in supporting the "Fair Trade" movement. In the city, among others, the first store offering items with the "Fair Trade" logo only has been opened.
Store was launched in the framework of the international Aware & Fair project, whose partner is the City of Poznań. The main objective of this project is to raise awareness and involvement of the residents and institutions in the Millennium Development Goals and the idea of Fair Trade, as well as obtaining the honorary title of the Fair Trade friendly city by the City of Poznań. Poznań would then be the first Polish city boasting such a certificate.
The Poznań Fair Trade shop is not an investment to be returned as soon as possible and generate maximum profits. It will be run by the Polish Association of Fair Trade. First of all, it offers excellent coffee and tea. The shop offers several kinds, including traditional and flavored black tea, green, white, herbal and rooibos, as well as cocoa, chocolate, dried fruits, nuts, honey, spices, sweets, cereal products and many more.
Fair Trade products are of excellent quality - in fact they meet the highest environmental standards. Both on plantations and in factories, chemicals or genetic modification are not used. All production stages are strictly controlled in this regard.
Fair Trade is a social and economic trend and a form of development aid. This is the way to improve the living and working conditions of small producers (farmers, artisans) and employed persons in the countries of the poor South. In addition to fair payment for their products manufacturers get an additional 10% bonus on local projects for the development of local communities, such as building schools, water supply, health centers, vocational training, the implementation of organic production methods, etc.
The entire system of Fair Trade operates thanks to the support of the informed, responsible consumers who choose Fair Trade products while doing their daily shopping. Across Europe there are about 2500 of such shops belonging to the World Fair Trade Organization (WFTO). The Poznań shop will also serve as an information point for the international project named "Aware&Fair" implemented by the City of Poznań, in cooperation with other European cities: Hanover, Germany, Miskolc in Hungary, Litomierzyce in Czech Republic and Blantyre in Malawi, as well as Fair Trade Associations of Poland and Germany. The project is financed by the European Commission under the Europe Aid fund.